FC Mother
Pioneering Fandom Health™
Partners & Press

Our history

Eleven years from a gift to Harvard to a FIFA World Cup legacy partnership.

2015 – 202601 / 11
2015
2018
2019
2022
2023
2024
2025
2026
Square Roots · Harvard

A gift to Harvard for maternal health

Square Roots creates the endowed Dr. Nabiel and Wesam Fareed Family Financial Aid Fund at the Harvard T.H. Chan School of Public Health for supporting students pursuing studies in mothers’ health.

US Conference of Mayors

A resolution on mothers’ health with the USCM

Square Roots passes a resolution on mothers’ health at the United States Conference of Mayors (USCM).

Details
Humanity 2.0 Lab · Vatican

The Humanity 2.0 Lab convenes at the Vatican

Square Roots’ proprietary lab, in collaboration with Harvard, is established at the Vatican. The first Humanity 2.0 Forum is held with global leaders.

Details
Harvard T.H. Chan

Research findings published with Harvard

The white paper “Improving Global Health Through Better Maternal Environments” introduces the key insight that mothers’ health is a social problem and needs a social solution.

Details
FC Mother

Square Roots introduces FC Mother

Born from a moment at the FIFA World Cup 2022 that put a mother at the center of the world’s attention, FC Mother is established as Square Roots’ breakthrough social solution to mothers’ health.

Pelé Foundation · Brazil

FC Mother partners with the Pelé Foundation

FC Mother and the Pelé Foundation establish a partnership to introduce a new football-powered protocol for mothers’ health in Brazil, in honor of Dona Celeste, the “Mother of Football”.

Sports Doctors Network · UK House of Lords

The ASSISTS Protocol is signed

The Sports Doctors Network (SDN), led by Dr. Niko Mihic of Real Madrid, convenes with FC Mother at the House of Lords in London for the announcement and signing of FC Mother’s ASSISTS Protocol.

FII 8 · Riyadh

A 10-year joint venture with the SDN

FC Mother and the Sports Doctors Network form a 10-year joint venture at FII 8 in Riyadh.

World Football Summit

A joint venture with the World Football Summit

FC Mother and World Football Summit (WFS), the premier international event for the football industry, form a joint venture to create a “Health, Well-being and Longevity” platform within football.

Omya

A joint venture with Omya to fund Life Years

Unveiled at the World Football Summit, FC Mother and Omya form a joint venture to fund gains in healthy longevity: “Life Years”.

Monterrey Host Committee

A legacy partnership through 2031 with the FIFA World Cup 2026™ Monterrey

FC Mother and the Monterrey Host Committee for the FIFA World Cup 2026™ launch a legacy partnership to break world records of support actions for mothers.

Morad Fareed and his sister Cynthia
Square Roots with partners on a terrace overlooking a marina
The first Humanity 2.0 Forum at the Vatican
Cover of the white paper Improving Global Health Through Better Maternal Environments
Sofiane Boufal dancing with his mother at the FIFA World Cup 2022, drawn in gold points
Pelé kissing his mother, Dona Celeste
FC Mother and the Sports Doctors Network at the House of Lords
The signing ceremony at FII 8 in Riyadh
FC Mother and World Football Summit at San Mamés, Bilbao
The FC Mother and Omya announcement
FC Mother on the screen at the Monterrey stadium
  1. 2015
  2. 2018
  3. 2019
  4. 2022
  5. 2023
  6. 2024
  7. 2025
  8. 2026
20152 milestones · swipe
Morad Fareed and his sister Cynthia
Square Roots · Harvard

A gift to Harvard for maternal health

Square Roots creates the endowed Dr. Nabiel and Wesam Fareed Family Financial Aid Fund at the Harvard T.H. Chan School of Public Health for supporting students pursuing studies in mothers’ health.

Square Roots with partners on a terrace overlooking a marina
US Conference of Mayors

A resolution on mothers’ health with the USCM

Square Roots passes a resolution on mothers’ health at the United States Conference of Mayors (USCM).

Details
2018
The first Humanity 2.0 Forum at the Vatican
Humanity 2.0 Lab · Vatican

The Humanity 2.0 Lab convenes at the Vatican

Square Roots’ proprietary lab, in collaboration with Harvard, is established at the Vatican. The first Humanity 2.0 Forum is held with global leaders.

Details
2019
Cover of the white paper Improving Global Health Through Better Maternal Environments
Harvard T.H. Chan

Research findings published with Harvard

The white paper “Improving Global Health Through Better Maternal Environments” introduces the key insight that mothers’ health is a social problem and needs a social solution.

Details
2022
Sofiane Boufal dancing with his mother at the FIFA World Cup 2022, drawn in gold points
FC Mother

Square Roots introduces FC Mother

Born from a moment at the FIFA World Cup 2022 that put a mother at the center of the world’s attention, FC Mother is established as Square Roots’ breakthrough social solution to mothers’ health.

2023
Pelé kissing his mother, Dona Celeste
Pelé Foundation · Brazil

FC Mother partners with the Pelé Foundation

FC Mother and the Pelé Foundation establish a partnership to introduce a new football-powered protocol for mothers’ health in Brazil, in honor of Dona Celeste, the “Mother of Football”.

20242 milestones · swipe
FC Mother and the Sports Doctors Network at the House of Lords
Sports Doctors Network · UK House of Lords

The ASSISTS Protocol is signed

The Sports Doctors Network (SDN), led by Dr. Niko Mihic of Real Madrid, convenes with FC Mother at the House of Lords in London for the announcement and signing of FC Mother’s ASSISTS Protocol.

The signing ceremony at FII 8 in Riyadh
FII 8 · Riyadh

A 10-year joint venture with the SDN

FC Mother and the Sports Doctors Network form a 10-year joint venture at FII 8 in Riyadh.

20252 milestones · swipe
FC Mother and World Football Summit at San Mamés, Bilbao
World Football Summit

A joint venture with the World Football Summit

FC Mother and World Football Summit (WFS), the premier international event for the football industry, form a joint venture to create a “Health, Well-being and Longevity” platform within football.

The FC Mother and Omya announcement
Omya

A joint venture with Omya to fund Life Years

Unveiled at the World Football Summit, FC Mother and Omya form a joint venture to fund gains in healthy longevity: “Life Years”.

2026
FC Mother on the screen at the Monterrey stadium
Monterrey Host Committee

A legacy partnership through 2031 with the FIFA World Cup 2026™ Monterrey

FC Mother and the Monterrey Host Committee for the FIFA World Cup 2026™ launch a legacy partnership to break world records of support actions for mothers.

In the Spotlight

Media & Coverage

Press releases
Press release

Monterrey Host Committee and FC Mother Launch First World Cup Legacy Initiative Focused on Mothers and Longevity

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In the news
NYC Office of the Mayor

Mayor Mamdani Releases World Cup Promotional Video Featuring Tim Weah, Gotham FC and Bronx-Born Palestinian Soccer Pioneer Morad Fareed

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Press releases
Press release · via The National Law Review

FC Mother Enters Top 1% of Global Impact Projects with 175x Social Return on Investment

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Press releases
Press release

At FII Miami, Football Just Became a Health Game - With the First Match “El Clasico de La Madre” Live

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In the news
Khaleej Times

How FC Mother leverages football to revolutionise maternal health support

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In the news
Early Childhood Matters

The World Cup of Healing: Transforming maternal health through football and its six billion fans

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Awards
Fast Company Middle East

FC Mother's Founder Morad Fareed Wins Fast Company's "Most Creative People in Business" Award

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In the news
Saudi Arabia Health News

Born at Saudi Arabia’s FII, FC Mother Signs 5-Year FIFA World Cup Legacy Partnership And Sets 3 Global Health Records

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Press releases
Press release · via AP News

Monterrey Host Committee, FC Mother And Omya Kickoff Legacy Project At Juego De Leyendas Corona - And Mothers Will Win

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Press releases
Press release

Monterrey 2026 Host Committee announces strategic alliance with FC Mother

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In the news
Inc. Arabia

The Healing Game: FC Mother Founder Morad Fareed Is Using Football To Tackle The Maternal Health Crisis

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Video & podcast
The Right Room with Hilary Phelps

Empowering Women Through Maternal Health: A Conversation with Morad Fareed

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In the news
World Football Summit

World Cup of Healing: No mothers, no football

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Press releases
Press release

A new movement is born at the FIFA Club World Cup

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Press releases
Press release

Prior to FIFA Club World Cup Kickoff, FC Mother and Omya Launch Landmark Joint Venture to Fund "Life Years" as Part of World Cup of Healing Legacy Project

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Video & podcast
Future Health - A Global Initiative by Abu Dhabi

HealthBeats Podcast | FC Mother: Where Football Meets Maternal Health

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Video & podcast
World Football Summit

Healing Through Football: Morad Fareed on Maternal Health & Social Impact

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In the news
Forbes

FC Mother Brings Soccer And Science Together To Improve Maternal Care

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In the news
CNBC

FC Mother wants to leverage global soccer fandom to improve maternal health

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Video & podcast
TRT World

Beyond The Game | FC Mother: The football revolution in maternal health

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Video & podcast
World Football Summit

Football & Humanity’s Biggest Challenge | Healing Our Mothers

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Awards
award

Susan Dorrell Flores Receives the Legacy Builder Award by FC Mother at the Women's Football Summit in Bilbao, Spain

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Press releases
Press release

World Football Summit and FC Mother Form a Joint Venture to Create "Health, Well-being and Longevity" Platform and Accelerate Global Healing Movement for Mothers

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Press releases
Press release

FC Mother Unveils the World Cup of Healing Rankings 2025: Football Meets Maternal Healing in $380 Billion Global Competition

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In the news
WIRED

Mother Of All Sports - A Former Football Player’s Journey To Support Maternal Health

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Awards
award

FC Mother wins "Innovation of the Year" award at the World Football Summit

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Press releases
FII Institute

FC Mother announces a groundbreaking 10-year joint venture with the Sports Doctors Network at FII 8 in Riyadh

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Press releases
Press release

Historic Day at the UK House of Lords

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Video & podcast
FII Institute TV

FC Mother is Introduced to the World at FII Priority Summit in Rio de Janeiro

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In the news
coverage

Harvard Newsletter: A Passion to Support Maternal Well-Being

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