Three groups, one unit of value: the Assist, one measurable act of social support.
01 · MapAssists
02 · MobilizeFans
03 · ScoreOutcomes
We ask mothers how they feel and what they need. We then mobilize a team — family, friends and certified players nearby — to answer their requests with Assists: a meal, a ride, an hour of childcare, company at an appointment.
Are you a mother who needs Assists?
Fans don't watch from the stands. They get certified under the MASS™ Standard, claim Assists on the map, deliver them, and compete with other players while representing their club, city, and country.
Pass the MASS certification: the standard, the five Assists, consent and safety.
Deliver your first Assists, confirmed by the mother.
Lead a team. Your Assists count for your club and your city.
Play in the World Cup of Assists.
Every Assist is a record of the social environment: what help was given, to whom, with what effect on validated health measures. Tech and health-AI companies, health-data platforms, health systems, social-care organizations and employers license the dataset under data-use agreements: de-identified, never identifiable mother data.
De-identified, DUA-governed — never identifiable mother data.
The FC Mother app opens in New York starting in 2027.
The waitlist opens soon.
An Assist is one measurable act of social support — one person helping another in a way that both improves health and generates new intelligence about the social environment.
Source: ASSISTS Impact Report 2025 (self-issued) · Request the report
Taking the weekly run off a recovering mother's plate.
Holding the baby so mom can finally rest.
A partner learns the routine — and owns it.
No mother goes to her appointment alone.